Page 31 - Q2 GI/J&J Newsletter, 2019
P. 31
Gulf International Initiative
Lulu. With the objective of creating
product off-take, Gulf International/Johnson &
Johnson team came up with a simple promo
mechanic – “Get AED 10 OFF on any purchase
of Johnson & Johnson product for any
purchase above AED 15”. Applicable for
regular and promotional SKU’s across all
brands.
Various POSM’s were deployed to provide
shopper awareness such as wobblers on shelf
and at check out counters, flyer board were
also visible at store entrance, category floor
stickers and finally leaflet flyer dedicated to
Johnson & Johnson and its major brands (J’s
Cotton Touch, J’s Fresh Hydration and J’s Anti-
Bac). Promotion period was from 23 June to
rd
9 July or until stock last.
th
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