Page 33 - Q2 GI/J&J Newsletter, 2019
P. 33

Gulf International Initiative



















             Strategy  was  extended  at  Sharjah  Cooperative
      Society.  With  the  same  objective  of  creating  consumer

      product  off-take,  Gulf  International/Johnson  &  Johnson
      team offered different twist promo mechanic – “Get AED
      5  OFF  on  any  purchase  of  Johnson  &  Johnson
      product  above  AED  15”.  Applicable  for  regular  SKU’s

      across all brands for all of its 30 outlets.

      Various  POSM’s  were  deployed  to  provide  shopper
      awareness  such  as  wobblers  on  shelf,  category  floor

      stickers, roll-up banner at the store entrance.

      To  further  spread  campaign  awareness,  Sharjah
      Cooperative  Society,  supported  this  initiative  and
                                                                 Baby Toiletries section
      communicated  on  their  social  media  platforms
      (Facebook,  Instagram  &  internal  website).  Furthermore,
      they connected it  to their 60k card holders through SMS.
      Promotion ran from 27  June to 10  July 2019.
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       https://www.facebook.com/pg/shjcoop/photos/?ref=page_internal   Feminine care section

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