Page 34 - Q2 GI/J&J Newsletter, 2019

Gulf International Initiative

Strategy was extended at Abu Dhabi Cooperative

Society. With the same objective of creating consumer
product off-take, Gulf International/Johnson & Johnson
team offered a promo mechanic – “Get AED 10 OFF on
any purchase of Johnson & Johnson product above
AED 15”. Applicable for regular & promotional SKU’s

across all brands for all of its outlets 23 doors in Abu
Dhabi and 1 in Al Ain.

Various POSM’s were deployed to provide shopper
awareness such as wobblers on shelf and category floor
th
rd
stickers. Promotion ran from 3 to 10 July, 2019. There
was a good product off-take during the sale. Abu Dhabi
coop managed to support and give total 15 free
Promotional section
gondolas in all its stores.

Oral care section Baby toiletries gondola end
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