Page 10 - UNAM Strategic Plan 2019-2024
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10 UNIVERSITY OF NAMIBIA
3. ENVIRONMENT SCAN
Our Institutional Research section in the Directorate of Strategic and Institutional Planning gathered
information about the external world, competitors and internal factors. Like other institutions of higher
learning, the Directorate systematically undertakes institutional surveys, and interprets relevant data
to identify the SWOT. The detailed environmental scan is inclusive of micro and macro analyses and
the stakeholders’ needs analysis, which are contained in the subsections below. The strategic issues
will be listed in subsection 3.3.
3.1 MICRO AND MACRO ECONOMIC ENVIRONMENT
The macro and micro environmental factors that affect the University are identified and listed in
Figure 1, which presents a summary of opportunities and challenges in the University’s environment.
Figure 1: Macro and micro environment
MACRO ENVIRONMENT
Political/Legal Regulatory Forces
Socio-Cultural Forces Technological forces
Environmental Forces
MICRO ENVIRONMENT
Economic forces Employees / Labour Unions
Stakeholders
Governments
Suppliers
THE INSTITUTION
Customers
Trade associations
Creditors
Communities
Special Interest Groups
