Page 2 - CEIRD Brochure

Corporate Engagement & International Relations
The Corporate Engagement & International Relations Directorate (CEIRD) includes
aspects of communication, marketing, corporate branding, international relations,
and alumni.
CEIRD leads institution-level integrated communication, marketing, alumni,
branding, and international relations efforts. The directorate collaborates with
leaders across campuses to ensure consistent messaging, strategic marketing
efforts, strong brand presence and development for the University.
CEIRD is responsible for promoting the corporate image and identity of the University
and for delivering core marketing messages to internal and external stakeholders
through print, social and news media, public relations, events management,
photography and electronic communications.
https://www.unam.edu.na/corporate-engagement-international-relations-ceir/
The C&M brochure is an attempt to prescribe a clear, systematic and sustainable
approach to communicate and market UNAM’s corporate identity across all its
campuses, faculties, centres, platforms and systems. It also directs interaction in
responding effectively and efficiently to events that are likely to lead to negative
publicity and or reputational damage to the University.

Communication and marketing
Branding
Website content management
Public comment rights and responsibilities
Crisis communication processes
Social media guidelines
This brochure is derived from directorate’s policies, procedures & guidelines

CEIRD leads institution-level integrated communication and marketing efforts, as well
as international and alumni relations. The directorate collaborate with leaders across
campuses to ensure consistent messaging, strategic marketing efforts, strong brand
presence and development for the University.
This is achieved by focusing efforts on university activities that best reflect the creation
of new knowledge, creativity, innovation and entrepreneurship - all to provide an
environment that encourages stakeholder access, satisfaction and success.

“CEIRD is responsible for promoting the corporate image and identity of the
University and for delivering core marketing messages to internal and external
stakeholders through print, social and news media, public & international
relations, events management, photography and electronic communications.”

Through strategic and creative communications, CEIRD demonstrates how the
university provides value to its varied constituents and helps fulfil the University’s
2 collective goals toward student success; global relevance; interdisciplinary distinction;
strong community engagement, and vital campus environments.