Page 3 - CEIRD Brochure

Our services

Corporate Engagement (Communication - internal & external)

The directorate provides platforms to internal and external stakeholders guided by its
policies & procedures to inform, disseminate, publicise, link and transfer information/
news, and to reach-out.
Main Functions
The Corporate Engagement & International Relations directorate (CEIRD) as custodians of the UNAM Brand,
Marketing has the following main functions:
(a) • Communication (c) • Corporate Branding & Design
Corporate • Marketing & Advertising Image/Brand • Printing
• Photography
• Alumni Relations
The directorate is responsible Engagement • Stakeholder Relations Management • Videography
• UNAM Website, Intranet
• Media Relations
(Internal & External Maintenance
for marketing of the institutional Stakeholders)
(b)
(d)
corporate affairs, programmes, International • Institutional Partnerships and Collaboration Events • Corporate Functions Management
• Collaborative and Joint Projects
• Joint Academic and Training Programme’s
vacancies and visibility. Relations • Consortiums, Affiliations and Networks Management • Divisional/Sectional Functions Assist
• International Liaison
• Student and Staff Exchanges, Scholarships
International & Alumni Relations
The directorate looks after institutional partnerships & collaborations, collaborative & joint
projects, joint academic & training programmes, consortiums, affiliations & networks,
international liaison, student & staff exchanges, and scholarships. It further ensures that
relations are build with alumna through various media and platforms.
Corporate Branding
The directorate is responsible, through its policies
and guidelines, for visual brand management of
the institution, as well as customer brand experience. The directorate, through its Brand
Style Guide, also provides guidelines and direction on types and quality of signage on
entrances, buildings, cars, etc. There are clearly stipulated guidelines for all university
related signage in the university Brand Style Guide.
Image and Reputation Management

The directorate maintains the image and reputation of the institution as far as the
general public is concerned through media and other stakeholder interventions. One
way to achieve this goal is to monitor news on various platforms, e.g. newspapers, social
media and radio/TV. The university PRO plays a prominent role in this regard.
Production of Publications & Promotional Material

The directorate has a graphics section responsible for all university
publications, on all campuses. This is done in accordance with the
Brand Style Guide. All campuses, faculties, directorates and units are
expected to work through CEIRD to publish any material related to
the university. If it carries the university logo and/or colours, it should
be cleared with CEIRD.
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