Page 81 - engage workbook
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9                                       Most  business  challenges  impact  a  limited  number  of  key






                                         business variables. This means that with a good mental checklist
                                         and a little practice, it is quite possible to master the skill of    video
                                        constructing engaging Hunt and Paint questions on the spot.

                                       Memorizing the categories of  Focus-5 will help you construct
                                       thought-provoking questions and demonstrate commercial                  Challenge
                                                                                                                Learn
                                      acumen.

               Focus-5 also helps mitigate the “narrowing” effect of our cognitive biases since it
               encourages us to ask questions on a broader range of topics.                                   toolbox











                             Activity




               Taking the Focus-5 areas, list below questions that you could ask your buyers to explore
               areas relevant to the service or product that you offer.



















































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