Page 86 - engage workbook
P. 86

Activity





               Instructions


               1.  Organize into groups of three. Person A is the buyer, Person B the consultant /
                   salesperson and Person C the observer.


               2.  The buyer identifies something they care about and want to change.

               3.  The buyer starts to talk about the issue.


               4.  The consultant / salesperson uses SHAPE questions to understand the issue and clarify
                   the buyer’s thinking.


               5.  As they discuss the issues, the consultant / salesperson introduces the Value Sheet
                   headings and uses it to summarize.

               6.  Stop after about 10 minutes. Then the observer leads the feedback.



                   Change roles so everyone has a go at being the consultant / salesperson.




               Guidance for running the feedback and analysis:


               •  Start by asking the consultant / salesperson for their thoughts.

               •  Then ask the buyer what impact the consultant / salesperson made.

               •  If it went well…what do you want to remember?


               •  If it didn’t go well…what might you do differently next time?



























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