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levels of thinking                                                                        11












                                                          A problem cannot be solved at the
                                                          same level of consciousness at
                                                          which it was conceived.

                                                          Albert Einstein







                    Why use levels of
                     thinking

                     •  To address causes rather
                        than symptoms                              The Four Levels
                     •  To engage the buyer at a                   4   Vision
                         different level                              Organization
                     •  To develop higher level                       Legacy
                         relationships                            3  Strategy
                                                                     Department
                                                                     Year

                                                                  2  Actions
                                                                     Team
                                                                     Month

                                                                 1  Details
                                                                    Individual
                                                                    Day












                                  How any two people perceive the same problem or
                                  activity will be different according to the differences in
                                  their level of abstraction.

                                  Elliot Jacques, author of
                                  Levels of Abstraction in Logic and Human Action






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