Page 25 - Futr Investment Proposal
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Retail Solution
Marketed under the Chatamo brand
Futr is targeting the lower level e- such as Facebook. Customers
commerce market with would add the bot as a contact in
its Chatamo https://chatamo.com/ WhatsApp, Facebook messenger
bot offering. This could be sold etc and be able to search for
through a number of channels. products from the e-commerce
provider. Futr is paid a click
Affiliate route to market through commission on any
Futr is in discussions with the 6 purchases. The affiliate, such as
main affiliates in the UK. Awin for Awin, would take a cut of this
example has 6,000 retail commission.
clients. Futr has just hired the Head
of Innovation at Awin who will lead Ben Hatton has spoken to the team.
the sales and marketing in this area. He is impressed by them and the
technology they have created. He
An Affiliate such as Awin would believes retailers will get behind the
promote the bot to its retail chatbot idea because it is free for
clients. The retailer would add the them to push out to their customers
bot to its systems. Futr has built so only has upside to them if
the bot to enable easy integration customers purchase through the
with the systems of an e-commerce bot. The consumer take up is
business and its online catalogue. something that is currently untested
and this makes the retail arm to the
The retailer would promote the bot business riskier than the public
to their customers via mediums sector.
