Page 27 - Futr Investment Proposal

27
Sales Model

Futr has a well developed sales strategy which we

believe is deliverable

Management has provided a detailed sales document split by public
sector, enterprise and Chatamo. This document is on the drive called
'Futr.Sales Strategy – 13.12.18.pdf'.

We have reviewed this document which details good traction in each
area. It is clear that sales are being driven by the two founders based
on relationships they have or relationships of their advisors who are
opening doors for the business. The founders are good at leveraging
networks and contacts. For example they are speaking to
www.civica.com to help target councils. Civica has routes into 95% of
councils in the UK.

The team is resource constrained and therefore have more demand
than they can service. The business will need a more developed sales
strategy as they build the team and following investment.

We have spoken to Ben Hatton in relation to this area and we would
propose a one day workshop with the management team in the
diligence phase to develop a sales strategy.