Page 28 - Futr Investment Proposal
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Revenue Models
Futr has a different revenue models across the three target sectors
Public Sector Enterprise Retail (Chatamo)
Futr will develop a pilot / proof of Enterprise sales will depend on the The Chatamo model is calculated on a
concept for a client being paid a client specific need. A consultancy fee click through purchaser rate. This is
consultancy fee to cover initial costs. will be charged to develop a proof of assumed at a 10% click through,
This is generally £5k to £25k. concept. average basket of £30 and 10%
commission.
Once the concept is developed and It is envisaged the bots will be charged
adopted by a client, the chatbot is sold at £500 per month per bot with 10,000 The key variable in this model is the
on a monthly SaaS fee. This can range messages included. Additional take up of the bots by retailers. The
from £2k per chatbot upwards messages are charged at £100 per chatbot is provided free to retailers to
depending on the complexity. 10,000. add to their sales effort. It is easy to
integrate and the retailers promote the
Whilst the chatbot at £2k per month is Futr is forecasting c. £20k per month chatbot to their customers to add to
low, in the public sector this is per from data science contracting with messaging such as facebook or
body. As an example, the digital 101 RBS. This is to help RBS develop their whatsapp. There is a subscription
chatbot is being implemented by one thinking around utilising a chatbot for model for retailers who would pay £29
police force and could be their new retail banking offering. This is or £49 a month for the bot.
implemented by 26 in total which a rolling contract which is expected to
would provide £624k of ARR take 6 months to complete. The route to market for the majority of
the Chatamo bots is through large
affiliates who have thousands of retail
clients. If the chatbot is promoted by
an affiliate and taken up by the retailer,
the affiliate will take a commission on
the click through sales commission.
