Page 35 - Futr Investment Proposal

35
Retail Market

Futr is targeting the retail sector through the affiliate network. The target market is smaller

ecommerce retailers

A report from Ubisend (Futr clothing from the catalogue to
competitor) in 2017 found that 69% of complete outfits.
consumers would use a chatbot before
engaging with a human, as consumers The question is whether there will be
would prefer to receive an immediate increased consumer engagement with
answer. chatbots which will drive retailer
demand to add chatbots to their sales
Additionally, 21% of consumers believe channels.
chatbots are the easiest way to contact
companies. This data is particularly
promising as the UK B2C chatbot
experience is still nascent — 75% of
consumers have not yet interacted with
a chatbot. - UK consumers are
engaging with chatbots to expedite
the business-to-customer (B2C)
experience.
As an example from the larger retail
end, H&M launched a chatbot on Kik -
a Canadian instant messaging platform
- in April 2016 to provide tailored
fashion advice for its customers. The
bot suggests items of clothing based
on your set of preferences and can pull