Page 36 - Futr Investment Proposal
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Competition
We would look for PMSI to provide insight on the market and competitors during DD
Public Sector Enterprise
Futr has stated that they are not seeing any The enterprise sector is highly competitive.
competition in the public sector given the high
barriers to entry. Futr list their main competitors as being Kore.ai,
Jane.ai, Ubisend, Egnati, Botpress, Rulai, Botcare,
We would look for PMSI to verify this statement Botfuel, Avaamo and Konverso. The only UK
through customer referencing. competitor is Ubisend.
Retail- affiliate market Whilst the Enterprise market is competitive, Futr has a
strong pipeline of opportunities. One large
Futr has stated that there is no current competition in advantage they have is their reputation from working
this market because no one has pulled together the with the police and other public sector bodies. Other
elements needed to target this market niche. competitive advantages are:
• Multi language, most competitors are just English
A competitor would need a similar bot, the • Speed of deployment
relationships and data sources to 500 million • Limited internal development and incorporation of
products. other technologies to simplify user experience (like
image recognition)
This market niche opportunity will be about first
mover advantage. PMSI through customer Futr has provided a comparison table of competitors,
referencing with Awin can confirm this view on this is contained in the appendices.
competition.
