Page 57 - Futr Investment Proposal

57
Impact of Sensitivities

We have looked at the impact of the
sensitivities on SaaS sales per head. These
Impact of Sensitivities on annual SaaS sales per head are the sales that are directly driven by
Sales staff where as the marketing revenue
is largely click through.
700,000
There is no absolute rule for forecasting
600,000 sales targets. Enterprise SaaS targets can
be £1m per year, per head with SME sales
500,000 ranging from £200k - £400k.

This model has sales targets well within
400,000 reasonable expectations for SMEs with the
original model reaching numbers that
300,000 would require large enterprise deals to be
sold.
200,000 A noteworthy point: A chatbot is a concept
people recognise. Even if you don’t
100,000 understand how they work, you will
understand what they are capable of doing
following a very quick demo. This means
- the sales cycle will be much shorter than the
2020 2021 2022 2023 solutions Peak or Sorted deploy because
there is no real education piece for the end
user or integration/disruption to the
Original Sales Per Head Sensitised Sales Per Head
business.