Page 66 - Futr Investment Proposal
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Affiliate Network Solution
An affiliate network acts as an Futr data feeders download affiliate approvals for a share of the revenue
intermediary between publishers product data feeds from thousands (they receive 25-35%) if Futr don’t
(affiliates) and merchant affiliate of online retailers, put all of those have their own approvals with a
programs providing product data, products into a database and make particular retailer. The way Futr has
payment infrastructure, tracking and those products accessible via API. architected the solution means that
reporting tools. Joining one of the Futr currently use as soon as they do have their own
hundreds of affiliate networks http://datafeedr.com (to minimise approvals, they own unique affiliate
requires approval as does each of cost) but will also look to include ID’s replacing the ones provided by
the retailer affiliate programs within https://www.fmtc.co as it grows and Skimlinks / Viglink and Futr move to
that network. Even with network budget allows. receive 100% of affiliate
support, these approvals can take commissions.
time and present a possible Although Futr is approved on a few
obstacle to growth. hundred affiliate programmes (on
networks like AWIN, CJ and
By combining one of two product Optimise) Futr need approval on all
data feeders with two different the networks (and all the underlying
affiliate network aggregators Futr retailers) to monetise that product
has managed to secure blanket data.
approval with 35 affiliate networks
with programmes in 20 countries To solve this, Futr use two affiliate
(191 country specific networks). This aggregators; https://skimlinks.com
means Futr has agreed commission and https://www.viglink.com. They
terms with over 67,000 retailers on both provide a solution whereby
around 520 million products. Futr can piggy back off their
