Page 67 - Futr Investment Proposal
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Compare the Market Bots
By aggregating products from given resource constraints.
multiple retailers under specific
categories, e.g. DIY or Jewellery, This is the only B2C play in the
Futr can push out own Compare- business and requires advertising
the-Market bots straight away, e.g. through media like
Jewellery Findr or DIY Findr. Googleadds. Futr has Dana Al
Salem as part of the team who has
These bots will be Direct-2- experience in this area. The
Consumer and allow the public to estimated cost is £50 per bot per
search for the best jewellery deals month. We considered this low and
(for instance) across hundreds / asked Graham at WeInfluence to
thousands of retailers and provide input into the potential
generate EPA on any sales. marketing costs which we have
provided to the Futr management
Futr can auto-generate thousands team to help underpin the
of compare-the-market bots in local model. Whilst the first bots are
language, local currency and local likely to have high initial marketing
product selection (e.g. UK Jewellery costs, on average the cost could be
Findr in English and £) and plan to towards the £50 mark with
launch Findr bots in both the UK (£) volume. This is a risk cost area in
and US ($). This was planned to the model that we have addressed
launch in Christmas but the traction in sensitivities.
and opportunity in the public sector
has meant a delay in this launch
