Page 65 - Futr Investment Proposal
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Affiliate Marketing Overview
The Affiliate and e-commerce The industry has four core players: directories and coupon and rebate
market is being targeted by Futr sites.
with its • the merchant (also known as
Chatamo https://chatamo.com/ bot 'retailer' or 'brand’) The Futr chat and voice bots offer a
offering. This could be sold • the network (that contains offers new route to generate sales, on the
through a number of channels. for the affiliate to choose from very channels that 5 billion people
and also takes care of the use every month, i.e. messaging
Affiliate marketing is a type of payments apps. Customers are spending 90%
performance-based marketing in • the publisher (also known as 'the of their mobile time on messaging
which a business rewards one or affiliate’) apps, which is driving retailers to
more affiliates for each customer • the customer open up these channels to attract
brought by the affiliate's own sales.
marketing efforts. It is a multi-billion Merchants favour affiliate marketing
pound industry with over 80% of because in most cases it uses a
retailers utilising it as a marketing "pay for performance" model,
strategy. meaning that the merchant does
not incur a marketing expense
unless results are achieved.
The current market is almost
exclusively focused on the use of
publisher websites to drive the
traffic. Examples include blogs,
comparison websites, shopping
