Page 69 - Futr Investment Proposal
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Marketing & Sales Strategy
Direct to Market Compare the Market Futr as a Publisher
Futr can target SME e-commerce retailers Futr has already created some compare the Futr is an approved publisher on a few hundred
directly and charge a flat fee per month. market style bots and they plan to do affiliate programmes but need approval on all
more. The bots are B2C and work in a similar of them to enact the strategy for this part of the
A live example of this is Futr created 3 bots for way to a search engine but they have sector push. To provide a work around, they
a Cosmetic Surgery in the US that is using them significantly more functionality, for example, have used two affiliate aggregators to get the
to answer simple medical questions and book you maybe able to choose a category like approvals they don’t already have.
appointments. jewellery, then select; specific type of jewellery,
price range, male/female, metal type, stone This route to market means Futr keep 100% of
The surgery has 3 bots at £50 each per month. type etc. The bot will scrape all jewellery the click through commission (they don’t share
Although this is low revenue it takes no time to retailers and will produce a specific list. Futr can it with the large affiliates like Awin). This was
create as the bot tech is ready and the auto-generate thousands of compare-the- launched pre Christmas and have 261 SME
onboarding is done in a self-service style by the market bots in local language and local businesses using the bot.
customer. currency. This was planned to launch in
Christmas but the traction and opportunity in
This will require large amounts of marketing the public sector has meant a delay in this
spend to scale but will yield very high margin launch given resource constraints.
services.
The forecasted marketing cost for this is £50
per bot per month. We considered this low and
asked Graham at WeInfluence to provide input
into the potential marketing costs. The
feedback was that the marketing cost of the first
bots is likely to be a lot higher but with volume,
the price could reduce towards Futr’s
assumption. Overall we dealt with this in the
sensitivities by doubling the spend which was
more in line with Grahams assessment.
