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DIGITAL PHOTOGRAPHY AND VISUAL COMMUNICATION (cont’d)
2. Cultural, economic and expressive roles of photography and visual communication:
(a) functions of photography and visual communication in society;
(b) careers; and,
(c) use of photography and visual communication as expressive and creative outlet.
3. Elements and principles of design:
(a) elements: dot, lines, shape, colour, texture, form, space, and value;
(b) principles: movement, contrast, balance, rhythm, repetition, unity/variety, pattern,
proportion, and emphasis; and,
(c) layout and composition: rule of third, golden ratio, golden triangle, background, focus,
depth of field, aperture, framing, orientation, symmetry, simplification, rule of odds,
image quality, exposure.
4. Layout techniques:
(a) manual:
(i) cutting and pasting; and,
(ii) page layout/design.
(b) computer aided:
(i) computer-aided design methods and graphic software; and,
(ii) cutting and pasting, page layout/design, copy and pasting, importation and
manipulation of images.
5. Terminologies
(a) Photography terminologies:
(i) colour balance;
(ii) depth of field;
(iii) F-stop;
(iv) focal length;
(v) aspect ratio; and,
(vi) ISO (International Standards Organization).
CXC 18/G/SYLL 09v01 17