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DIGITAL PHOTOGRAPHY AND VISUAL COMMUNICATION (cont’d)


               2.      Cultural, economic and expressive roles of photography and visual communication:

                       (a)    functions of photography and visual communication in society;

                       (b)    careers; and,

                       (c)    use of photography and visual communication as expressive and creative outlet.


               3.      Elements and principles of design:

                      (a)     elements: dot, lines, shape, colour, texture, form, space, and value;

                      (b)     principles: movement,  contrast,  balance,  rhythm,  repetition,  unity/variety,  pattern,
                              proportion, and emphasis; and,

                      (c)     layout and composition: rule of third, golden ratio, golden triangle, background, focus,
                              depth of field, aperture, framing, orientation, symmetry, simplification, rule of odds,
                              image quality, exposure.


               4.      Layout techniques:

                      (a)     manual:

                              (i)    cutting and pasting; and,

                              (ii)   page layout/design.

                      (b)     computer aided:

                              (i)    computer-aided design methods and graphic software; and,

                              (ii)   cutting and pasting, page layout/design, copy and pasting, importation and
                                     manipulation of images.


               5.      Terminologies

                       (a)    Photography terminologies:

                              (i)    colour balance;

                              (ii)   depth of field;

                              (iii)   F-stop;

                              (iv)   focal length;

                              (v)    aspect ratio; and,

                              (vi)   ISO (International Standards Organization).





                            CXC 18/G/SYLL 09v01              17
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