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I appreciate your consideration for the Executive Director position and look forward to the opportunity
to discuss my qualifications with the Board in the coming months.
Adam D. Link
Directly Relevant Experience in Specific Job Functions
§ Strategic Planning and Prioritizing: I have participated in and led portions of CASA’s annual
strategic planning sessions where we develop and implement our high-level goals and objectives
for the year, and I frequently converted our strategic planning initiatives into executable
business plan items. For several years I have also led our regulatory strategic planning sessions,
where we determine our major priorities and action items. I serve as key staff in working with
committee members and our consultants to develop our federal legislative strategies.
§ Staff Roles and Effective Program Delivery: I have assisted in developing position descriptions
for our administrative analyst and legislative affairs positions, and internal as well as external
communications roles. I have also been personally responsible for making sure that the
programs and areas under my purview (including at various points legal, regulatory, legislative,
communications, and program planning) are delivered in an effective, efficient, and economical
manner.
§ Public Face of the Organization: I frequently act as the official representative of CASA at
meetings with various government agencies and partners, including the State Water Board,
CPUC, the Legislature, fellow trade associations, and environmental nonprofit organizations. I
regularly attend conferences of NACWA, CWEA and other state and regional wastewater groups
and have made several presentations to hundreds of people at the CWEA Annual Conference,
NACWA Law conference and PPIC roundtable. This is in addition to presenting and moderating
at CASA conferences and leading briefings at our policy forums.
§ Communications: As the primary contact and responsible individual for our current
communications consultant and program, I oversee the content for our CASA Connects
newsletter and direct and approve our social media calendars and posts. I have also served as
the first point of contact for numerous outside inquiries a regarding CASA activities.
§ Oversight of Staff and Consultants: During the last 6 years I have managed several of our
professional service providers including outside regulatory consultants, legal counsel,
communications consultants, and contract lobbyists. I have been directly supervising our
legislative and regulatory analyst since 2018 and have worked collaboratively with all the CASA
staff on everything from legislation to conference planning.