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Free Preview of the

Upcoming Book,

The Art Of Connection

by Robert W. Jones

As you may know, we have a new book coming out very shortly which is designed to motivate and inspire all
of us to be the best entrepreneurs we can be!

To celebrate, we are including an excerpt as a bonus in this issue of the magazine.

Enjoy!

Quote by Robert W. Jones who advocate, and that only your clients for feedback, you
“Satisfied clients are not happens when you have a communicate that their opinion
relationships.” relationship… is important. By involving them in
shaping your business, they feel
Thought An advocatory client not only that their voice is being heard.
moves product, purchase services,
When we think of clients or and increases your bank account, Question
customers, what we should be they influence others to do the
thinking about is relationships. If same because they feel that they What are you doing, or going to
we look at a customer, the first have a relationship with you. An do, to create advocatory clients
thing that most of us think about advocatory customer (client) is for your company?
is that they are a person, or people the most important commodity
who buy goods and services. If we of every business. An advocatory
look at a client, we may think that client feels more attached to Quote by Dr. Karen Perkins
they are a person who receives your company, and they are “Kindness is when the spoken
support of service. more inclined to respond and word brings about confidence.”
reciprocate. They are the engine
In today’s environment, that is that is priceless. Comment
not enough. It is about driving
the experience of the customer, One of the most important A universal language that can
it is about creating a customer ways to create a community of be spoken across the borders
or client who not only buys, or advocatory clients and customers is kindness. It has strengthened
receives support, but one who is to create opportunities for the weak and spoke to the deaf.
also advocates. Satisfaction is feedback and conversation. Kindness makes the blind feel and
not enough, businesses thrive on These types of channels show that see.
customer and client communities you value their opinions. By asking

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