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Your Phone is your

New Marketing Plan

by Adam Kipnes

Every day I get the same question from clients, prospects, and people I meet. What it comes to advertising,

“What is the most effective strategy?” Is it Facebook, LinkedIn, YouTube, seminars, networking, or speaking?
Oh, wait, it has to be SEO, right?? Direct mail?
There are hundreds of ways to get your message out to people. Some will cost you a fortune both in time

and money with lots of trial and error. And they all have one thing in common – you put your message out
there and hope.

Hope that people will see it. I am talking about your contact list. Let me ask you this – Do you
believe in your product or service?
Hope that people will click. You probably have a minimum of Do you think it helps people? If the
200, and maybe several thousand answer to both of these questi ons
Hope that people will call you. (I have 2757 as of this writing). is yes, then you are actually doing

You are putting your message in This is where you should start. the people you love a disservice
front of total strangers and hoping by NOT telling them! But that is
they will want or need to give you These people in your phone—your probably a subject for another

money. A recent Weebly survey contacts—got there for a reason. arti cle.
showed that 62% of Facebook ads You met them and exchanged
don’t even hit the right type of numbers, or maybe you exchanged
client small business owners are business cards. Regardless of how
looking for. they got there, they are there
and are part of the goldmine of
That said, if you do enough of any new clients and revenue right in
or all of the above strategies, you your hand. It’s so much easier
will get new clients—probably. But than putti ng an ad out there in
at what cost? The time and money FacebookLand.

spent will more often than not put
you in a hole, not climb a financial I know, most will say, I don’t want

mountain. Consider a different to sell to my family and friends.

piece for your new marketing plan Well, why the heck not! They’re
– your phone! the people that know, like, and
trust you. And they are likely to
And I am not talking about dialing give you real feedback as to why
for dollars, cold calling, or even use they will or will not do business

that actual calling portion of the with you. It’s a great way to get
phone. market research.

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