Page 7 - inet magazine nov.2021
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Generating More Qualified
Leads For Your Business
by Brian K. Wright and Craig Darling
Brian: Craig, tell us about your background. GetCliks.com, and Resource 4 Project.
Craig: I’m a music major that discovered the We have a number of things going on, but it’s all
automobile business, and because of the timing focused on Google and Google My Business.
of the automobile business, I was one of the first Brian: If somebody wanted to hire you, what
people to start adopting the internet in my work. should they expect from you in terms of what you’ll
I had to develop what we call a CRM, or customer be able to do for them?
retention systems. I developed email marketing, Craig: It depends what they’re hiring me for. If
and as a result of my work bringing automobiles they’re hiring me to manage their Google Business
online, I was inducted into the Automotive Hall profile, then I take it all. I create visibility regimens
of Fame in June of 1997. So, that’s how I got to and regular postings. I optimize the Google profiles
where I am now. to make them relevant. A Google Business profile
Brian: That’s fantastic. What led you to start your is only returned to the first position. So, the idea
company? behind it is to make it as relevant as possible for
Craig: The reality is that in the automobile keywords and key searches, instead of the name
business, I was making less and less money and of the company.
working more and more as certain market forces I do all of that, and it’s basically turnkey when
came together. somebody hires me for that.
So, one day, I just decided, I was going to start And then of course, I give them monthly reports.
doing this on my own. I tell them what’s going on, what’s trending, and
I had a gentleman that needed a computer what’s happening with their profile. I can how
infrastructure for his company that he was many phone calls they got, and how many people
building. And I said, “Let me do it because you walked into their business because of their Google
don’t have $250 million, and you can just pay me Business profile. I can also see how many people
$1000 a week to do this for you. And at the same went to their website, or how many people bought
time, I’ll be building my company, how’s that? their products online.
And he said, “Deal”. And now, he has the largest Basically, a Google business profile is a micro
motorcycle converging company in the world, and website directly on Google search.
it’s in Gilbert, Arizona. He was my first client back Brian: Wow. That’s fantastic. What kinds of results
in 2015 and is still a client today. have you gotten for people?
Brian: That’s a good long time. Tell us about your Craig: Well, not typical results. I’ll tell you the best
business. one that I ever had. I had a little furniture company
Craig: My company is Darling Companies, and we in Chandler, Arizona, that got 4.9 million clicks in
have several different companies below us: Darling December. My average client gets about 200,000
Digital, The Visibility Institute, Demanding Dog, views a month.
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