Page 8 - inet magazine nov.2021
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Brian: When someone gets that many views, So many of us in the business world spend all
do you help them somehow convert those kinds of time trying to drive traffic to our websites.
into appointments or sales? How does that The crazy thing is that we can create a Google
relationship work? Business website and not have to drive people
Craig: Well, once they go to your website, walk anywhere, but actually allow Google to feature our
through your door, or call you on the phone, that’s services and our products as search results.
on you. All I can do is give you the exposure. It’s We don’t have to drive traffic anywhere if the
up to you to convert them into a sale. traffic is driven to us. And that’s what Google
Nobody knows what it’s like to be the number one does. So, Google has tried to create a program
search result 50,000 times until it happens, and that keeps people on their platform longer just like
you better be ready for it. I have clients call me up Facebook and LinkedIn and everyone else.
and say, “I didn’t know I was going to have to hire So, what they’ve done to develop that, is they’ve
somebody to answer the phones.” It’s not a bad given us, consumers and business owners,
thing. these free Google tools. All we have to do is fill
Brian: If you do get a sudden influx of traffic, you out Google tools with our content, services, and
have to have the infrastructure in place to handle our products, and Google will serve them up to
it. Do you find that’s a big challenge for your the people that they think are most likely to do
clients? business with us.
Craig: Sometimes it is. Brian: That’s amazing.
Brian: You mentioned your very first client. Do you Craig: It really is. And somebody said, “Well, how
have another client that is a favorite example of do they do it?” I said, “You know what? I don’t care.
yours? They spent $4 billion figuring it out. I don’t have
Craig: We have a chain of dealerships that that much money. So, I’m going to ride along with
them.”
hired us. They were one of our first clients, and
they were spending $50,000 a month on digital Brian: Exactly. Thank you for being here.
marketing. Now, I am the only bill that they spend.
Now they get about 1,500 phone calls a month. Craig Darling is a member of Chevrolet’s Hall of Fame and SCCA
They get about 2,500 people a month drive to their Men’s Rookie of the Year 1997. He has been doing Internet
location, and they get about 5,000 people a month marketing since 1993, is an Amazon Best Selling contributing
going to their websites. author, Co-Founder of AdZoo Marketing and Social Outbreak,
Brian: That’s amazing. and Founder and CEO of Darling Companies, LLC, a Google My
Craig: So, I am the oldest service that they have. Business Agency.
They were spending $50,000 a month. So, they’re
saving better than $49,000 a month. Craig has with active clients around the globe, delivering
Brian: So, it pays to pay a professional because management and training services focused on Google My
you can get it done cheaper if you get it done right Business and Google tools. It’s the least expensive, most
in the long run? effective, way to be found on the internet today.
Craig: That’s true.
Brian: Where can we find you and maybe what are
your final thoughts? Find Craig at www.darlingcompanies.com, email him
Craig: You can find me at www.darlingdigital.us. at craig@darlingdigital.us or call
480-466-8243.
That’s the easiest way to find what I’m talking
about with Google My Business.
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