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THINK OF YOUR CAREER AS

                                              A BUSINESS OF ONE







                                              If you understand that regardless of your current employment situation you
                                              are solely responsible for the well-being of your career (and paycheck), that
                                              means you can take control. You can focus not on lifetime employment but
                                              on lifetime employability.
                                              What’s the difference between the two? Lifetime employment means
                                              hanging on to a job, rather than risk pursuing more fulfilling nursing career
                                              choices. Lifetime employability involves continually developing new ways to
                                              contribute value and grow professionally, and seeking out opportunities to
                                              do so.
                                              Several years ago, Reid Hoffman (co-founder and chairman of LinkedIn)
                                              and Ben Casnocha published The Start-up of You: Adapt to the Future,
                                              Invest in Yourself, and Transform Your Career (Crown Business, 2012).
                                              Their main idea? You need to embrace an entrepreneurial mindset when it
                                              comes to your career, considering it to be in “permanent beta.” Translation:
                                              assume that when it comes to your career, you’re always in the process
                                              of learning, growing, and trying new things to see what works (or doesn’t).
                                              Their advice is to always stay focused on your competive advantage, which
                                              is a combination of your assets (what you’re good at), your aspirations (your
                                              dreams and goals), and the market realities (who’s willing to pay you decent
                                              money for what you can do).

                                              Why think of your career as a start-up? Because in a time of corporate
                                              downsizing, mergers and acquisitions, outsourcing, offshoring, and job
                                              automation, the only job security lies within you – and your ability to
                                              improvise your career.



























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