Page 10 - Станочный парк английская версия

SUCCESS SECRET

Trends in retail 2020. How modern technologies are changing
the marketing of operator retail

Interview with Anton Zhukovsky, Tele2 Moscow Sales
Director.

‒ What leading trends can be identified service at a single point of contact. That is,
now among the ways to improve sales and it does not matter where and how the client
optimize the work of outlets? contacted the company, whether he looked
at the ads, went to the website or visited
‒ The first and main characteristic of the retail store, it is important to maintain
the modern retail market is its digitalization. the highest level of service at all sites. If
Major players today are rapidly falling into earlier it was enough for the client to offer
numbers both in terms of service and all a discount, now, in addition to the product
sales processes, which, of course, improves offer, it is necessary to create a comfortable
the efficiency of all these processes. The service, a personal offer.
second point that should be noted here is
the digitalization of the market. So, two ‒ That is, personalization today is
trends closely interconnected formed the relevant not only for e-commerce, but also
basis of the omnichannel concept. Omni- for offline?
channel is a unified approach to customer

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