Page 12 - Станочный парк английская версия

SUCCESS SECRET

network. Gadgets are located on touch- Israeli network of Cofix coffee houses, we
windows today, next to which is the screen. announced the start of cooperation in the
On it you can see detailed information about Moscow region and launched a joint point
the model and real reviews about it on the of sale. The Tele2 and Cofix project is the
Internet. The client only needs to pick up a first experience of cooperation between
smartphone, and the system already opens a telecom company and a restaurant
a page with reviews for a specific model. business in the Russian market. Thus, the
That is, right in the salon you can get partnership allowed everyone to reduce the
feedback from millions of users across the cost of building and renting retail space,
country and at the same time hold a real increase the number of visitors, and also
phone in your hands and simultaneously increase business efficiency by creating a
test all its functions. We introduced this unique product launched on the market.
technology in retail, understanding first of The effectiveness of this project is proved
all the path of our client. So, this approach by the figures - we received a 30 % increase
helps us in the qualitative development in revenue, an increase in equipment sales
of retail. For Tele2, service is the main by 30 %, and traffic to such digital coffee
differentiator. It’s not enough for us to houses increased by 2 times.
sell as many products as possible; it is
important for us to sell the goods in such a ‒ What, in your opinion, will be the
way that the client returns after a purchase retail of the future?
for a new service or product. So, another
example of the application of the latest ‒ The Russian operator retail market
technologies in retail, which will improve today is closer to the Asian development
the level of service and analyze online model. How is it different from European?
feedback from the client online, is voice Europe minimized offline sales points, while
badges. For us, this is a pilot project that Asia, on the contrary, seeks to ensure
allows us to evaluate what the seller says - that the customer can get the service
which scripts he uses, whether his answers and the product within walking distance.
correspond to customer requests and so on. But taking into account all the processes
In addition, according to certain triggers, of digitalization, the market today has
we can immediately determine what can be embarked on the optimization of the retail
interesting for the client from the proposed network. So, in Moscow, we are reducing
range of products and services, as well as the number of points, taking all processes
build a causal relationship, assessing the - service and sales - online. The capital
mood of the client - he is annoyed or vice market is gradually approaching European
versa inspired. All this allows us to further standards, but this process will not happen
conduct better tuning of scripts. instantly. Today we see the quality of offline
development thanks to the rapid growth of
‒ What can you say about such the latest technology.
popular collaborations today? Does this
trend apply in retail?
rg.ru

‒ Of course, co-branding is rapidly
gaining momentum. Tele2 is the first company
in the operator’s retail market to actively
create successful co-branding projects.
The collaboration, first of all, is an attempt
to create more comfortable conditions for
the client. So, in 2017, together with the

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