Page 35 - The 10 Most Pominent Retail startups in 2019

skills, and they include: working When Shreekant has started a production line at Paramount to
with new customers to help them company in 2004 with a small cater to his products. Developed
understand and overcome the number of funds, there was a big people from different areas at his
existing problem in resistance problem with marketing expenses. works, shared his knowledge,
welding and diagnoses; assisting Then at that time, he started taking care of them & their
new customers with understanding marketing on internet, sending family, stands with them friendly
their problem in welding and letters, catalog, new development which results, his front office,
simply acting as a friend to on products, use of his products engineering team, the production
those who are most in need of & many more, sharing knowledge team are serving to Paramount for
one. He has also directly and with customers by writing letter a decade with love. After setting
personally made fewer samples & sending by email, at that time up production line & awarded
of spot welding consumables social media was not popular, but with ISO certification for quality
for new customers wherever the he use to talk on Google talk & standards, Shreekant upgraded new
customer doesn’t have access to other media which were available. technology machines like CNC,
raise purchase orders. He has also His approach to marketing was VMC, Press, EDM to enhance
frequently been asked to speak quite innovative at that time, productivity to able to cater
at presentations of his excellent low-cost marketing he achieved customers timely delivery with
knowledge to the small business and got pretty good orders from quality. Inspiration – Paramount
community as well as to appear as Ashok Leyland, Tata Motors, JBM, Enterprises has tied up with
the subject of a variety related spot Caparo group, etc. And secondly, one of the leading companies
welding material, export activity, every time even after receipt of in the United Kingdom, who
and digital marketing – each of orders, he did R & D inhouse, to cater products all over Europe
which has encouraged hundreds of make products at low cost using & UK especially Bentley, Ford,
other small business owners nearby different engineering techniques. Honda, General motors, etc. Early
Nashik city. His contribution For example, if one product he is days, they were used to procure
to others becomes all the more selling at Rs.100, where the raw resistance welding parts from
impressive when you consider material is used for Rs.60.000. China, unfortunately, they had
the many manufacturing & export In 2004, Mr.Shreekant Patil, who a bad patch due to poor quality
challenges that he has endured over is a qualified graduate engineer supplied by their China partner.
the years. but having tremendous confidence, Then they approached Paramount
He also founded his own vast knowledge of resistance Enterprises for better quality and
mechanical component welding consumables, spot welding asked if Paramount can match
manufacturing company diversified gun, robotics, manufacturing, prices too.
from the electrical field in Nashik engineering, product development, Mr.Shreekant has then decided
(India) Specialty in 3D busbar, marketing and determined about to make such a product with a
Cold Forging, Bending Copper his business, started Paramount minimum price to match China’s
Parts. Expert on Internet – digital Enterprises business with a little price with excellent quality which
marketing. Never visited any of amount of fund in the pocket. Then especially European companies
the countries and making business few bankers have kept faith in prefer. Much hard work, devotion,
more than 8+ countries (Europe Shreekant’s confidence, project s he developed such a product and
and USA) Views – In the 21st & determination they helped him supplied it to his customer in UK
century, the world become so small a lot to set his business. Initially, initially. In little time, the product
due to globalization and advance Shreekant had very big trouble has been approved by most of the
technology. Young people must to get orders from customers, customer in the UK. Presently
take advantage of this to join then he started helping & support Paramount makes business with
other countries, learn, teach, make customers to their problems in a partner in UK- almost – 58
business, and love them so many the resistance welding area until 2 Million US dollars every year.
things’ to be done in a very small years. Europe’s customer is now planned
life. Slowly, Shreekant added to double business with Paramount
Innovative Approach conventionally machined to the next year. Products – Resistance

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