Page 10 - Kavka Proposal Web

Part Two
Investment “A classic style of Polish vodka with a
Opportunity
big, confident character. Vodka how it
used to taste. Bold and distinctive.”

1. Offer Overview 2. The Brand

The Okowita Vodka Company has been founded by Being Polish is a real differentiator in the high-end vodka
three individuals who have joined forces, each bringing market – Poland is the birthplace of vodka with its long
complementary and unparalleled expertise in the spirits established culture and traditions in production. We are
business to launch a unique Polish Vodka Brand. looking to tap into that culture and make a vodka true
to old recipes that has real character of flavour which
KAVKA vodka is a super premium brand of hand-made
artisanal vodka, distinctive in its use of heritage Polish challenges the largely over-marketed ‘luxury‘ brands that
blending and distillation processes. dominate the market.
Mirroring the Gin phenomenon, the consumer is
KAVKA will be clearly positioned as the authentic vodka.
Made the way vodka used to be made, back in the day. becoming increasingly concerned about the provenance
and narrative behind the brands they buy. Tradition
The brand will be launched with a superior quality highly and authenticity have become increasingly important
distinctive plain vodka, followed within a year by 4 unique to millennials in a wide range of categories. This
naturally flavoured vodkas. A range of World Class vodkas. phenomenon was confirmed in our brand name research
which led to our choice of KAVKA.
In contrast to most vodka brands, the marketing will be
driven by the quality and provenance of the products, not KAVKA will be authentic in its production methods and
by a contrived and invented marketing story. natural ingredients. It is an old fashioned vodka made for
the contemporary market.
Our ambition is to make Kavka an iconic and exceptional
brand, truly distinctive to other vodkas.

Na zdrowie!

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