Page 32 - DTI Prosperity Plan 2022

INNOVATIVE AND COMPETITIVE MSMES WITH STRONG BRANDS THAT
CONTRIBUTE SIGNIFICANTLY TO THE NATIONAL ECONOMY GROWN

Our aspiration is to see Philippine micro,
small, and medium enterprises increase in
number, to develop and facilitate their
growth and transform them into global
suppliers, taking advantage not only of the
100 million Filipinos but also of the 620
million population in the 10-member
Association of Southeast Asian Nations
(ASEAN), and Regional Comprehensive
Economic Partnership (RCEP). Guiding and
encouraging our micro, small, and medium
enterprises to appreciate, create and To achieve these, we need to harness synergies
manage brand equity is a track that we particularly among our team composed of
would like to take, as we see the financial regional officers and our Foreign Trade Service
benefits of creating more Filipino brands. Corps. We should strive to increase market
We must cultivate a mindset among our access by establishing more local stores, such
peoples that our export products are a cut as the GoLokal, and in helping MSMEs to be
above the rest, making these products a more innovative, and enabling them to export.
source of national pride (Proudly We shall instill digital marketing as a part of an
Philippines). innovative mindset, aware that eCommerce is
rapidly growing.

27 PROSPERITY PLAN 2022