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Conclusion

In pharmaceuticals as with other industries, marketers are turning to enhanced
content to build trust and create long term engagement with HCPs. Partnership
with a publisher, such as Wiley, can enhance this by providing editorial support, a
peer-review process in some cases, and an independent perspective on the
material. Content and enhanced content offers added value for both
pharmaceutical marketers and HCPs, particularly in the case of the millennial
audience. Marketers gain access to opinion leaders, subject experts and ongoing
support in developing the right solution. HCPs can engage with content that
allows them to explore arguments, look at examples and access contextualizing
information. This high-quality content inspires trust, making it more sharable,
and thus more effective.

To find out more

Visit our website for further information on the solutions
available to enhance your content, or get in touch with a
representative on our contact page at:
corporatesolutions.wiley.com

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