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Example B
The situation The solution The results
saw a global medical was to produce a video included an
technology company interview with the impressive Altmetric
approach Wiley to authors of the article attention score of 517
extend and sustain and a peer-reviewed for the article; more
the impact of a peer- infographic with an than 3,019 sessions
reviewed article by online hub since the hub went
providing readers with (http://improving- live end November
an immersive outcomes-online.com) 2016, 54.1% new
experience. to host this enhanced visitors and 45.9%
content. These were returning visitors. The
linked to in the article most viewed pages on
on the publisher’s the hub contained 3
digital journal platform. videos, 3 journal
articles and a KOM.
11
