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Example A
The situation The solution The results
saw a global was to develop a series demonstrated that the
pharmaceutical of enhanced content enhanced articles had
company working in assets (video abstracts, a higher number of
the dermatology field, infographics and slide returning visitors
looking to explore sets with supporting compared with the
new ways of adding information) and average across all
value beyond the embed these within 3 articles in the journal,
standard supplement articles published in a as well as a higher
publication package. journal supplement. number of Full Text
Accesses per visitor
and per article
compared with the
average.
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