Page 19 - ASBIRES-2017_Preceedings

Withanagamage & Wattegama

Table 4: Income distribution of the sample phones, CD/DVDs, food and high
technological equipment.
Income <25 25- 50- 75- 100
(‘000) 50 75 100 < Though 69 percent of the consumers
Do purchase via online, 70 percent of them
eShopping would like to purchase from a company
Yes 4 46 33 19 20 which is located in Sri Lanka. The reasons
for having such kind of a perception in them
No 3 18 14 9 6
are shown in Table 7.
Total 7 64 47 28 26
Before purchasing a product from
online or offline, 70 percent of the
Table 5: Willingness of consumers on respondents search information from online
spending when purchase from online sources such as general websites or
shopping sites (as shown in Table 8). Table
Amount No. of % 9 shows the details of the influence from
purchasing consumers different types of opinion leaders. Among
<10,000 38 17 all the highest influence is coming from
“friends”.
10,000-25,000 86 38
Table 7: Reasons for selecting a company
25,000-50,000 81 36
50,000< 21 9 located in Sri Lanka

Total 226 100 No. of e-
Reason Consumers
Table 6: Preferences of consumers of After sales services 82
buying different types of products
Trust 79
Type of the product No. of Easiness of communicating 54
consumers Least delivery time 11
CD/DVD 28 Saves money 6
Computer parts/Software 72
Clothing 130 Table 8: Sources of searching information
Food/Drink 17 Source of getting No. of %
Perfume/Cosmetics 75 information Consumers
Electronic goods 76 From advertisements 29 13
Household goods 45 From friends/
Theatre, cinema tickets 49 relatives/ sales 106 46
Travel tickets 47 agents
Books 65 From online sources 162 70
Mobile phones 30 Table 9: Influence of opinion leaders
High technological devices 2
rd
st
nd
th
th
(e.g. Laptops, Tabs) Influencer 1 2 3 4 5
Family
According to Table 6, majority of the members 26 19 30 24 9
consumers would like to purchase products Other
like clothing via online. Moreover, they relatives 5 2 9 24 47
prefer in purchasing electronic items, Spouse 22 23 17 19 20
perfume/cosmetics, computer parts/software Friends 77 35 25 12 3
packages and books. A few number of Self 119 17 7 4 6
consumers would like to purchase mobile

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