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A STUDY ON E-SHOPPING BEHAVIOUR AMONG SRI LANKAN CONSUMERS
5 RESULTS AND DISCUSSION get the maximum benefits if they
continuously do researches related to e-
The majority of educated consumers in Shopping behaviour among consumers.
Sri Lanka have both traditional shopping Further, the researchers can study about
and e-Shopping behaviours. The females are thereasons for why consumers get fear to
showing much interest towards do e- trust towards the e-Retailers and what can be
Shopping and it is popular among the age done to improve the e-Shopping attitude
group of 21–30 years. Moreover, the among the Sri Lankan consumers.
consumers who are having a middle level
income widely do e-Shopping. More e- REFERENCES
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