Page 53 - 633 102 Professional English for Pharmacists E-Course book

It means communication through words. It mostly relies on oral communication than the
written one. However, an important message is often in the form of writing.

Type: Sending manner-speaking and writing

Receiving manner-listening and reading

The most communication types spent by business people are speaking and listening.
Communication process-It is the dynamic process(it changes
all the time, moving back and forth).The effectiveness of
communication will depend on a receiver's background.
compose of 6 phases. The first 3 phases are in the sending
process. The other 3 are on the receiving process. There is a
channel or media that transfers the information between the
sending process and receiving.

Communication barriers
Barriers between people
a. Language problem
b. Poor listening - noises, surroundings, problem with headphones
c. Differences in perception - perception is something you form based on your
experience, knowledge, culture (e.g. wearing black = maybe that person went to
funeral)
d. Different emotional state - someday good, some are bad
e. Different cultural background

Social Etiquette in Social/Business Communication
Do people feel comfortable when they don’t know you before? Even if they do know you, do
they like you to be around? And how can you build trust and open lines of communication when
it is needed.

Interpersonal Communication
It is a soft skill in the business world. If you lack this, the company may not want you. Helps for
the effective communication to operate effectively and accomplish business goals.

“Respect those who talk to you in their free time, but love those who free their time to
talk to you.”

Lecture 6
Intercultural Communication

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