Page 7 - 43260_WMC_PL_TEXT_2020-10-13_HR_Neat

AkzoNobel Launches Horizon Forest Products Teams
3D Visualization for Powder up with Chemcraft
Coatings Customers AkzoNobel, manufacturer of the Chemcraft brand
of industrial wood coatings, says Horizon Forest provides great innovation and product quality with
Products has joined its distribution network. market-leading customer support. We’ve been
“Chemcraft is an industry leading brand that pleased with their commitment to sustainability in

AkzoNobel’s Interpon brand hopes to make
choosing the right powder coating easier with the
introduction of immersive 3D imaging technology.
The company’s new 3D color tool – available
via the AkzoNobel Design app – is designed to
help architects and specifiers find exactly the
right product for their needs.
In addition to enabling users to digitally
rotate coatings samples, it’s also possible to zoom
in and out and view them in the context of
different environments – providing a more
realistic impression of what the actual powder
coated finish would look like.
“As the industry leader in powder coatings,
we’re always looking to improve our products and
digital tools to help customers arrive at the
perfect solution,” says Daniela Vlad, Business
Unit Director for AkzoNobel Powder Coatings.
“Our unique 3D tool will further improve the
confidence levels of architects and designers when
using digital visualization for their color deci-
sions. It’s as close to the real thing as it gets and
is just the latest example of how we go beyond
imagination and work tirelessly to develop new
technologies that will benefit our customers.”
The tool also works with metallic and pearl
sparkle effects, offering a sense of color, texture,
smoothness, and glossiness.
“We take great pride in helping customers to
improve the accuracy and efficiency of the work
they do,” continues Vlad. “Getting the color,
structure and shine right is critical when select-
ing powder coatings, so we’re excited to provide
the creative freedom that allows specifiers,
architects and the industry in general to make
the perfect finish.”
www.akzonobel.com/en
3014 Rue Anderson 5925 Airport Road, Suite 200
Terrebonne, QC J6Y 1W1 Mississauga, ON L4V 1W1
Phone: (450) 621-1999 Phone: (905) 405-6288

www.cfcm.ca Canadian Finishing & Coatings ManuFaCturing 7