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IBSAR MANAGEMENT CONSULTING

SWOT ANALYSIS

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S)
and Weaknesses (W) are considered to be internal factors over which you have some measure of control.
Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you
have essentially no control.

SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the busi-
ness and its environment. Its key purpose is to identify the strategies that will create a firm specific business
model that will best align an organization’s resources and capabilities to the requirements of the environ-
ment in which the firm operates.

Who Should Attend: Marketing Manager, CEO, Product Manager

Course Modules:

• SWOT Analysis - Introduction
• What is SWOT Analysis
• Element of SWOT Analysis
• Objectives of SWOT Analysis
• Who needs SWOT Analysis

• Internal and External Factor
• SWOT Quadrants
• TOWS Analysis
• Various Quadran Combination
• Steps of SWOT Analysis
• Brainstorming in SWOT Analysis

• SWOT Driven Strategic Planning
• Consideration for Effective SWOT
• Benefits & Pitfalls of SWOT
• Common Mistakes in SWOT
• Tips for Effective SWOT

Course Length: 5 days
Language: English; Arabic
Price: $xxxx

Ibsar Management Consulting & Training Phone: +966 54 505 5554 Beirut, Riyadh, Boston Email: nasr@ibsarmc.com
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