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IBSAR MANAGEMENT CONSULTING

CUSTOMER RETENTION STRATEGY

Customer retention refers to the activities and actions companies and organizations take to reduce the
number of customer defections. The goal of customer retention programs is to help companies retain as
many customers as possible, often through customer loyalty and brand loyalty initiatives. It is important to
remember that customer retention begins with the first contact a customer has with a company and contin-
ues throughout the entire lifetime of the relationship.

Who Should Attend:, Sales Manager, Sales People, Marketing Manager

Course Objectives:

• Explain What is Customer Retention
• Explain What is customer Loyalty
• Describe the Drivers for Customer loyalty
• Describe the various Customer loyalty breakers
• Explain what is customer satisfaction
• Describe the various Customer retention Strategies
• Explain the Determinants of Customer Retention
• Explain Methods and Tools for customer Retention
• Explain Principles of Customer Management
• Explain what is Customer Lifetime Value (CLV)
• Explain How to use strategic CRM for retention
• Explain the myths of Customer Retention
• List of Challenges of Customer Retention

Course Length: 5 days
Language: English; Arabic
Price: $xxxx

Ibsar Management Consulting & Training Phone: +966 54 505 5554 Beirut, Riyadh, Boston Email: nasr@ibsarmc.com
https://carepoint4.wixsite.com/ibsar