Page 32 - ibsar BROCHURE New company profile

IBSAR MANAGEMENT CONSULTING

INTRODUCTION TO STRATEGIC MANAGEMENT

Strategic management involves the formulation and implementation of the major goals and initiatives taken
by a company's top management on behalf of owners, based on consideration of resources and an assessment
of the internal and external environments in which the organization competes.
One of the major role of strategic management is to incorporate various functional areas of the organization
completely, as well as, to ensure these functional areas harmonize and get together well. Another role of stra-
tegic management is to keep a continuous eye on the goals and objectives of the organization.

Who Should Attend: CEOs, Upper Managers

Course Objectives:

• Explain What is Strategic Management
• Explain What is a Strategy
• Describe the Strategy Statement and its components
• Explain the Steps of Strategic Management Process
• Differentiate between Strategy Formulation and Strategy Implementation
• Differentiate between Strategic, Administrative and Operational Decision
• Describe the Quality of a Strategic Leader
• Describe What is a Business Policy
• Describe the factor of SWOT analysis
• Describe the structure of BCG Matrix
• Explain Porter’s Five Forces Model of competition
• Explain What is Business Governance
• Explain What is Business Ethics
• Describe the Core Competency Theory of Strategy
• Explain SWOT Analysis
• Compare Old-School vs. Predictive Marketing Mix

Course Length: 5 days
Language: English; Arabic

Ibsar Management Consulting & Training Phone: +966 54 505 5554 Beirut, Riyadh, Boston Email: nasr@ibsarmc.com
https://carepoint4.wixsite.com/ibsar