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IBSAR MANAGEMENT CONSULTING

MARKETING MIX

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or prod-
uct in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However,
nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and
even Politics as vital mix elements.

We will cover all subjects to give you the tools to better market your product and services.

Who Should Attend:, Sales Manager, Marketing Managers

Course Objectives:

• Explain What is Marketing Mix
• Explain the 4 Ps and the 4Cs of Marketing Mix
• Price, Product, Promotion and Place
• Explain what is Viral Marketing
• Explain Extended Marketing Mix
• Explain 7Ps & 7Cs of Marketing Mix
• Describe the Characteristics of Marketing Mix
• Explain Marketing Planning Process
• Explain AIDA Principles
• Explain SWOT Analysis
• Compare Old-School vs. Predictive Marketing Mix

Course Length: 5 days
Language: English; Arabic
Price: $xxxx

Ibsar Management Consulting & Training Phone: +966 54 505 5554 Beirut, Riyadh, Boston Email: nasr@ibsarmc.com
https://carepoint4.wixsite.com/ibsar