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DIGITAL MARKETING & COMMUNICATION

wines listed. There are wine-related filters (co- receive the small flutes they have ordered
lour, sweetness level, vintage, grape variety, anywhere in the world prior to the show while
appellation...) and winery-specific (distributi- stocks last.
on circuit, environmental practice, country of And what would a trade show dedicated to
export, importer search). discovering new wines be without a tasting to
Going to a trade show is also about seeing complement the discussion? Just like at a real
what comes along and being open to beauti- exhibition, winemakers will be able to share
ful surprises and unexpected discoveries. This their know-how with the visitors, discuss gra-
is why, after selecting the wineries for which pe varieties and Alsatian terroirs while tasting
they wish to receive a sample case, partici- the wines together. Naturally, visitors will be
pants will also receive „discovery“ samples ad- able to chat virtually with any of the produ-
ded by Millésimes Alsace DigiTasting to their cers, even if they did not order a tasting box.
order. It is an opportunity to make beautiful Last but not least, Millésimes Alsace DigiTas-
discoveries – be surprised ! ting is also a real large-scale trade show with
When ordering the samples, each visitor can conferences, workshops, and themed events
choose between 2 options to suit their needs about wine, terroirs, the economy, and consu-
and receive them free of charge at the address mer trends.
of their choice: Visitors will also be able to share their expe-
z 5 boxes = 4 selected boxes + 1 ‘discovery’ riences thanks to integrated networking fea-
box (i.e. 5 wineries, 20 wines) tures on the platform and social media.
z 10 boxes = 8 selected boxes + 2 ‘discove- Alsace has changed!
ry’ boxes (i.e. 10 wineries, 40 wines) Check the latest updates as it’s changing fas-
This free service will allow participants to ter than ever! It’s a whole vineyard, continually
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