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DIGITAL MARKETING & COMMUNICATION

hour later, both Paolo and I felt as if we had communicate with every customer. However,
personally known each other for a long time. don‘t you want your wines to be written
We joked at a distance, praised each other and about?
if you ask me in a week, I will feel as if I was in
Vezza d’Alba a few days ago. We still write to WITH AN AUSTRIAN
each other. WINEMAKER ON TV
When technology doesn‘t work perfectly, A very interesting way of organizing an on-
it doesn‘t have to ruin your efforts. You only line tasting was offered by Roman Porteš from
need to have a plan B. This time, two mobile „Obchod Vínem Podskalí“ (Wine Shop in Pod-
phones were enough. WhatsApp also allows skalí = picturesque part of old Prague).
for continuous peer-to-peer communication, He arranged an online tasting with Monika
which is an extraordinary advantage for this Neustifter from Poysdorf and sent out or de-
type of tasting (in addition, your great advan- livered wines in small 200 ml bottles (with a
tage is that you speak the same language as request for their washing and return, subject
your listeners and there is no language barrier to a 100 CZK deposit for newcomers), which
between you, which can sometimes be a sig- significantly reduced the cost of the tasting
nificant problem when participating in foreign event for the winemaker, himself and also for
tastings). Yes, I understand - this can be used the guests.
when you present your wines to a journalist He set up his channel on YouTube, created
who writes about them. This is not the way to an event there and sent links to future partici-
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