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NEW NORMAL

reinventing itself, collectively and ambitiously. be devised, created, and entirely organised by a
It’s a major fundamental shift that’s taking pla- vineyard firmly grounded in its region. From the
ce across industries: in the technique, sector show’s layout, the cases’ design, their shipment,
management, marketing, and sales dynamics, printing, assembling, bottling, to the whole
etc., and the most recent example of this is the creative and digital design processes, every-
innovative DigiTasting initiative. Having been thing will be carried out by local craftsmen and
the first vineyard to put together a major re- service providers within a radius of fewer than
sponse to the current situation right from the 75 km.“
first lockdown, Alsace is once again the first to
innovate in the strategic field of trade shows! How to attend Millésimes Alsace DigiTas-
We remain a small vineyard globally, but we ting ?
are ambitious and determined to achieve our z Register free of charge at www.millesi-
goals. Alsace has a strong history and is resolu- mes-alsace.com (for professionals only).
tely turned towards the future!’ z Receive your registration details and per-
sonal codes.
Didier PETTERMANN, Chairman of CIVA - z Explore all the 100 exhibitors and select
Conseil Interprofessionnel des Vins d’Alsa- the wineries whose wines you would like to
ce: „The current context should not be an excuse, taste.
but rather a sign. Alsace’s capacity for innovation z Order your sample boxes (while stocks
continues to grow, and we are part of the action. last):
With this initiative, we wanted to combine cen- z Receive your boxes free of charge at the
tury-old know-how with cutting-edge techno- address of your choice and taste them during
logies. It’s fascinating! Digital technology is not the show.
an end in itself: its primary purpose is to bring z On the day: attend the show at www.mil-
people together and make the virtual and phy- lesimes-alsace.com from June 7–9, 2021, taste
sical worlds work together. Wine is not a product the samples with their producer, meet virtua-
like any other. It is both intangible because of lly any other producer, and attend a rich pro-
the emotions it evokes and very real thanks to its gramme packed with activities.
terroirs and the men and women who produce it. z You can access the platform for 1 year
Millésimes Alsace DigiTasting aims to generate and attend new conferences, tastings, in-dep-
synergy between the real and the virtual worlds th discussions, get in touch with other produ-
and create a relevant and successful exhibition cers, etc.
designed to provide a quality experience for visi-
tors and exhibitors alike.“ Tasting boxes orders
from March 29 to May 2,
Philippe BOUVET, Marketing Director of 2021.
CIVA - Conseil Interprofessionnel des Vins #DrinkAlsace
d’Alsace, responsible for trade show ‘made #VinsAlsace
in Alsace’: „Millésimes Alsace DigiTasting is a #Digitasting
responsible initiative launched by the Conseil #MillesimesAlsaceDigi-
Interprofessionnel des Vins d’Alsace. The choi- Tasting
ce of glass for the mini-flutes, which can be re-
cycled ad infinitum, is in line with its optimised www.facebook.com/vinsalsacedigitasting
waste recovery strategy. www.instagram.com/vinsalsacedigitasting
Millésimes Alsace DigiTasting is a unique ini- www.linkedin.com/showcase/vinsalsacedigi-
tiative, and it is also the 1st virtual exhibition to tasting ƅ
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