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DIGITAL MARKETING & COMMUNICATION

Paso Robles

Wine Man

Another good example is from the USA.
It is much older than Covid-19 and masks. Ho-
wever, it‘s as good as old Hollywood movies.
It is like the Butch Cassidy and Sundance Kid or
The Sting movie of the wine industry.
The man is Paso Robles Wine
Man and in short videos he
guides us through wine vari-
eties, wine events and special
offers. I have been showing
students his videos at www.
youtube.com/watch?v=DfTaMzV4oFo for ten
years.
It can be shot using one camera, one
smartphone, practically without cutting. All
you need is to have good ideas and prepare
a script - and a scene so that the little fish
jumps into the hand at the right time and the
flag unfolds in time. This is another proof that
the most important thing in the communica-
tion with the customer is the right idea. The
costs can be minimal. ƅ

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