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DIGITAL MARKETING & COMMUNICATION
IT WORKS,

EVEN WHEN IT DOESN’T

Last summer, Elena from the WHY NET agen- Paolo Demarie over e-mail to have a ZOOM
cy based in the Italian town of Alba contacted meeting at six o‘clock on Monday afternoon.
our editorial office, asking us whether we The link in the invitation worked; I have the
would like to taste three wines from their cli- ZOOM app installed, since I use it almost daily
ent, the Demarie winery. She said the winery but the connection failed. A pop-up window
was sorry that it could not offer these wines to reported that another conference was in pro-
us at ProWein or Vinitaly. gress at the host. I thought the previous tas-
Why not? Who wouldn‘t want to taste the ting took a bit longer but just to be sure, I sent
Piedmont wines once in a while - Nebbiolo, an email that I was ready online.
Barbera, Dolcetto, Bonarda, Grignolino or the At that moment, a WhatsApp video call rang
sweet nutmeg sparkling wine Asti? on my cell phone, with Paolo on the screen:
It works across half of Europe. Within a week, „My connection is not working, can we stay on

the courier delivered a securely packaged WhatsApp?“
shipment (not any restrictions here), we let the Why not? Everyone has this solution on their
wines settle for two weeks and agreed with mobile phones, video works and the voice

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