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enforced here. Sanctions are quite severe and
police checks on the days of wine events are
so frequent that no one dares to drive after the
pilgrimage.
This is what it looks like every weekday for
two weeks in a row.
Apart from the marketing character, the pil-
grimage cannot be denied its social, gastrono-
mic and cultural character - smaller groups of
friends and families from various parts of the
Czech Republic, which see each other once
a year, meet here. There are also several loyal
customers who have been participating in our
pilgrimages since the first year and have not
missed any of the events.
„Putování se Znovínem“ (Pilgrimage with
Znovín) also had a significant impact on life in
the city of Znojmo and its immediate surroun-
dings - on the basis of these events, the demand
for accommodation and meals as well as for
a taxi service has grown. We noticed that on the
days of the pilgrimage, taxis arrive here from ci-
ties 100 km away and it still pays off for them.
There is something to improve with each pil-
grimage and that moves us further and further
in our development. We are always looking for
a way to revive the pilgrimages and for infor-
mation and new topics to add.
Last spring, as soon as we received the in-
formation about Covid-19, about the schools
and shops being closed and events being can-
celled, it was clear to us that we also had to
change the pilgrimages. Instead of meeting
our customers traditionally face to face, we
had to look for new ways to get closer to each only traditional wine-pilgrims but now even eve-
other. We found them in the online space. ryone else can visit places where popular and in-
So, we had to create a completely new sce- ternationally successful wines are made from the
nario and move the personal meeting with comfort of the living room. In these short videos,
our supporters, which we greatly appreci- our guests are accompanied by the General Di-
ate, to the Internet and rector Pavel Vajčner and almost all the guides
hope that our customers that the wine-pilgrims have met in recent years.
would remain loyal to us We have created a tasting collection of 24 wi-
despite these restrictions. nes similar to those the wine-pilgrims would
Through film shots (htt- taste during a real pilgrimage. We offered it
ps://www.znovin.cz/e-pu- to those interested in the pilgrimage for a dis-
tovani-podzim-2020 ), not counted price of 3,820 CZK; the nominal price
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