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NEW NORMAL

However, we soon realized that we had so-
mething to offer even in another period of
the calendar year and in 2001 we began to
organize „Putování po vinicích Znojemska“
(Pilgrimage over the Vineyards of the Znojmo After a short time, word-of-mouth began
region). At the same time, a club of our friends to work and satisfied wine-pilgrims began to
began to form and grow, with Tony Laitwaite bring more and more new ones. On the one
and his „The Sunday Times Wine Club“ as it was hand, more and more people have identified
called at that time. Today, Znovín Znojmo has themselves with our brand, while on the other
a very strong base of „club membership“, pro- hand, they bought what they tasted during
bably the strongest in Central Europe and we the pilgrimage and we delivered the boxes to
believe it is the most loyal one. their home.
The original one-day event became a multi- When we organize our pilgrimages, wine-
-day event and in recent years we have alwa- -pilgrims arrive in Znojmo either on the eve-
ys held it for ten days to satisfy the maximum ning before their chosen date or in the mor-
number of interested people. ning, shortly before the start. They leave their
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