Page 52 - Business Building Guide

Present Present with Confidence

Grow your confidence as you hone your presentation skills. Prepare yourself and your answers, allowing you to stay focused
on the people you are serving. Be intentional about your results. Write down your goals for each presentation (e.g., # of enrollments,
volume, classes booked, new builders found) and then do what is required to meet them.

Effective Product Presentations • Involve the audience. Ask engaging questions.
Let them share their concerns and experiences.
• Be warm and engaging. Smile and connect • Get oils on people! Create experiences with the products
with attendees. throughout the class. Let the oils do their magic.
• Be clear and confident. If you don’t know an answer • Invite them to take action and bring oils into their home.

say, “Let’s look it up together!” Use incentives to create the urgency to act now.
• Mind your body language. More than 75 percent • Be concise. Keep your presentation under an hour
of communication is nonverbal. to hold interest. Leave time to answer questions and
• Make eye contact. Use opening and inviting gestures. enroll attendees.
• Connect with the audience. Share your story and be • Be mindful of the energy you bring to a presentation.
vulnerable. Emphasize the struggles you’ve overcome Positively “assume the enrollment” as the way to change
using the products. each life! Avoid desperate, pushy, or salesy mindsets.
• Teach guests to rely on resources, not you. Let the • Be professional. How you dress and act impacts your
handout and other resources be the experts. If it’s simple, credibility. Practice scripts so words come more
it duplicates. Future builders should see and think, naturally in the moment.
“I can do that!”

Prepare for “what if . . . ” Someone brings up buying on Amazon:
• Safest way to obtain CPTG oils is to get them right from
®
You feel unqualified to teach: the source where there is a guarantee of no adulteration.
• You aren’t the expert and you don’t need to be. • The benefits of a wholesale membership outweigh any
• Let the handout and/or the video be the expert. small discount online (get up to 30 percent of purchases
• Teach guests to rely on resources, not you. and shipping costs in free product credits).
• Share how products have positively affected your life. Host tells guests “You don’t have to buy anything”:
• Simple classes lead to better duplication. • Share why you value the product.
CPTG is questioned: • Create product experiences during the class so guests
®
• Focus on the strength of dōTERRA standards. and host can discover value.
• Don’t focus on competitors’ products. • Emphasize value of wholesale membership and kit.
• Invite attendees to try dōTERRA oils for themselves. • Next time, prepare host to understand the value
Concerns over internal use: of enrolling and the intention of the class with an
• dōTERRA labels for internal use according to Intro to Host.
FDA regulations. Someone asks if this is an MLM:
• CPTG purity is important for safe internal consumption. • dōTERRA has an option to earn income.
®
• Invite guests to do what they feel is best for them. • 85 percent of members are loyal customers who simply
Low attendance or no shows: love the products.
• Trust that whoever comes is perfect. • dōTERRA understands that products are best shared
• Enjoy the opportunity to nurture the few who come. person to person, not on a shelf or in an ad.
• Review the inviting process and how it can be more • dōTERRA chooses to compensate people who share
effective in the future. their products and empower others to do the same.
I
• f no one comes, use this valuable time to support refining
the inviting processes and other training.

51 Business Building Guide